This study aims to achieve the following objectives: Firstly, to devise a chatbot system
specifically for catering to the needs of students enrolled in the Faculty of Business
Administration at Mae Jo University. Secondly, to assess the effectiveness and efficiency of
utilizing the chatbot system. Lastly, to alleviate the workload of student service personnel
within the Faculty of Business Administration by implementing an automated chatbot system.
The aforementioned system can be categorized into three distinct components: (1) the storage
segment, which archives a collection of question-and-answer data derived from previous
year's consultations regarding registration, transfers, welfare, and scholarships. This data
serves as a foundation for generating automated responses via Dialogflow. (2) The
development of a user interface through the Line Application, which seamlessly interfaces
with Dialogflow. (3) The training component of the chatbot system, which facilitates learning
and merges performance evaluation in the form of surveys. The satisfaction assessment of a
sample group of 40 students utilizing the automated chatbot system was conducted through
statistical principles. The overall satisfaction level was deemed high, with an average score of
3.83 and a standard deviation of 0.84