The purpose of this research was to study a value added and business model of
processed pork products for an enterprise community on the basis of circular economy in
Chiang Rai Province. This research used a mixed-method study. The sample groups for
qualitative research consisted of 5 community enterprise entrepreneurs selected by a
purposive sampling technique. The data were collected from in-depth interviews. The sample
groups for quantitative research consisted of 250 processed pork consumers selected by an
accidental sampling technique with screening questions for specific groups of consumers with
purchasing behaviors of processed pork. The data were collected using a questionnaire. Both
qualitative and quantitative data were then analyzed by utilizing the design thinking method
to create a value added and business model of processed pork products for enterprise
community on the basis of circular economy in Chiang Rai Province. The results revealed that
1) the value-added approaches of community enterprises in the aspect that the consumers
gave the most importance were personnel, products, services, and image. If the community
enterprises paid attention to these factors, it helped to strengthen the community enterprises
to meet the needs and create further satisfaction for consumers. 2) in creating a business
model for community enterprises, the most popular processed products with consumers were
pork rind, Vietnamese pork and sausages. Product presentation must be mentioned.
Consumers could eat as a side dish perfectly and have a delicious, mouth-watering taste. In
addition, community enterprises must maintain cleanliness and minimize odors to do effective
promotions at fresh markets, community shops and convenience stores, which would help
reach consumers greatly.