Financial feasibility study of an investment project in organic inflammatory cream for horses: a case study of new entrepreneurs in Banthi District, Lamphun Province, this research used in-depth interviews with 5 key informants in 2022. The result showed 2 parts: Part 1 was general information; an entrepreneur was interested in doing business Because of the understanding of the problem of raising horses and had a business opportunity. Part 2 was financial feasibility study At the beginning of 2022, the Initial cash outflow was 240,000 baht, with no debt load, a project life of 5 years, and a required rate of return of 10%. From 2022 to 2026, the cash inflows had 47,650, 65,400, 83,300, 101,200, and 119,100 baht respectively, there were payback periods of 3.57 years, the net present value of 63,025 baht, a Profit index of 1.263, and the internal rate of return of 18.36% shows that the business can invest. The sensitivity analysis, in the case of reduced income of 10%, 15%, and 20% should not be investing, but the case of the increased cost of 30% and the required rate of return of more than 18.36 should not be investing.