In the development of the interpretation model for CBT enterprise networking in the
Specialized Monumental Areas of Historical Districts-Sukhothai, Si Satchanalai, and Kamphaeng
Phet by participation of local communities for sustainable development, this research had the
following objectives: 1) to study the context of interpretation of the creative community-based
tourism enterprise network of the model community in the Specialized Monumental Areas of
Historical districts-Sukhothai, Si Satchanalai, and Kamphaeng Phet; 2) to study the process of
developing interpretation in the Specialized Monumental Areas of Historical Districts-Sukhothai,
Si Satchanalai, and Kamphaeng Phet by the participation of local communities, and 3) to definethe pattern of interpretation in the Specialized Monumental Areas of Historical Districts-Sukhothai,
Si Satchanalai, and Kamphaeng Phet with community participation
Applying non–experimental design model, qualitative methods employed included face to
face in- depth interview asking open ended questions on key topics. Fifty key informants or
respondents per community were selected using random sampling that represented Ban Cook
Pattana Tourism Group, Sarajit Sub-district, and Si Satchanalai District Sukhothai Province as well
as Ban Nakhon Chum Tourism Group, Nakhon Chum Sub-district, Mueang District, Kamphaeng
Phet Province. Data were collected from meetings, discussions and completed questionnaires.
The study showed that on the community context about community tourism resources for
the development of a format/model for interpreting tourism, both target communities met various
natural and cultural tourism resources that have various outstanding points on tourism. For creating
different types of programs on interpretation, it was found that all contributors (100%) of both areas
indicated a meaningful improvement of both personal and non-personal interpretation. People in
the area for personal interpretation were the following: tourism public relations provider, interpreter
or local guides; while non-personal interpretations/ performances available included: meaningful
banners or banners describing tourist sites, brochures, travel posters, community tour routes. These
media in the community have been developed from the Special Area Management Organization for
Sustainable Tourism. (Public Organization) (DASTA) Sukhothai. Informants or respondents had
the intention to develop the media showing the meaning or interpretation of the whole community
by bringing up to date information as well as with contributors participating in the development.
The two study areas applied the following steps in the process of developing interpretation:
1) finalization of the points of interpretation of both natural and cultural tourism resources, through
participation of both communities; 2) production of media from two areas both personal and nonpersonal
interpretation; 3) organizing a training course for community communicators; 4)
establishing a working group on the interpretation with community participation; and 5)
formulation of interpretation model with community participation
The interpretation model by the participation of local communities in the Specialized
Monumental Areas of Historical Districts-Sukhothai, Si Satchanalai, and Kamphaeng Phet had the
following components: : 1) community leader, 2) working group/team, 3) analysis of tourist
destination areas or tourism resources, 4) analysis of tourists or visitors (tourists), 5) formulationof meaningful plans ( theme) , 6) local community participation, 7) designing and creating a
meaningful program, 8) network, and 9) evaluation. The local communities were encouraged to
participate in the process of developing a creative means of interpreting the tourism sites/ tourist
destination areas and will be part of supporting tourism activities in both communities that would
contribute to sustainable tourism development.