The objectives of this study are 1) creating the brand and packaging of processing
agricultural residues products and 2) developing the brand and packaging of processing
agricultural residues products. Data is collected by using questionnaires with a group of 2,400
target buyers and using focus group discussions with two groups of farmers.
The creation of brand of processing agricultural residues products for two farmers'
groups. The brand creation is based on the brand composition information that comes from the
needs of target buyers. When the brand creation is developed, it finds that the target buyers are
most satisfied with the branding components.
The creation of packaging of processing agricultural residues products for two farmers'
groups. The packaging creation is based on the packaging composition information that comes
from the needs of target buyers. As the packaging creation is developed, it finds that the target
buyers are most satisfied with the packaging components.