Homestay development in Specialized Monumental Areas of Historical Districts –
Sukhothai, Si Satchanalai, and Kamphaeng Phet support sustainable Thainess tourism. It is a subproject
under the project of Strengthening Community-based Tourism Enterprise Networking for
Building Competitive Advantage on Tourism Standard and Hospitality in Specialized Monumental
Areas of Historical Districts-Sukhothai, Si Satchanalai, and Kamphaeng Phet. This research aimed
to study the following: 1) the potential of tourism resources to support homestay management and
2) the development of homestays in the Specialized Monumental Areas of Historical Districts-
Sukhothai, Si Satchanalai, and Kamphaeng Phet supporting sustainable tourism in the Thai way.
Fifty respondents per community representing Ban Kuk Pattana, Sukhothai province and
Nakhon Chum community, Kamphaeng Phet province were randomly selected. Data were
collected by holding meetings, discussions and using questionnaires. The study found that the
homestay potential of Ban Kuk Pattana was at high level of 4.14 with standard deviation level of
0.77 on harboring the same opinion. On the other hand, the homestay potential of Nakhon Chum
community was at a high level mean of 4.11 with standard deviation of 0.83 holding similar
opinion. This shows that both communities have the potential for homestay and community tourismat a quality level, where 14 and 4 homestay houses are developed at Ban Kuk Pattana and in Nakhon
Chum Community, respectively.
In addition, the questionnaire was used to collect data concerning tourists’ satisfaction on
availing themselves of the tourism and homestay services at Baan Kuk Pattana and Nakhon Chum
communities by randomly selecting 30 respondents per community. The study found that the
satisfaction level of tourists who availed of the tourism and homestay services at Baan Kuk Pattana
was very high, with an average of 3.96 and the level of standard deviation of 0.63 on satisfaction
was in the same direction. In the same manner, the satisfaction level of tourists who availed of the
tourism and homestay services in Nakhon Chum community was at a high level, with a mean of
3.79 and a similar level of satisfaction at a level of standard deviation at 0.59.
For recommendation, homestay houses should work collaboratively with CBT tourism
community by connecting tourism resources with travel programs. In addition, the cleanliness of
homestay houses, local food with unique local wisdom and technology should be emphasized.
Moreover, young people in the community should work closely with community to produce
promotion media. Local language and foreign languages are also have important roles in developing
homestay and tourism internationally.