The study was conducted to survey the English language needs of organic rice farmers, chief agricultural officers, rice entrepreneurs, and Thai street dessert vendors and Thai rice products in order to design lessons based on the learners’ need to use authentic English. The populations in the study were organic rice farmers, chief agricultural officers, rice entrepreneurs, and vendors of Thai street desserts and products living in Luang Neau Sub-district, Doi Saket District, Chiang Mai Province. The purposive sampling method was applied to select 52 participants as the sample group. The instruments used were a needs survey and semi-structured interviews. The researcher used descriptive statistics gained from the needs survey for quantitativedata analysis such as frequency and percentage as well as means and standard deviation. Content analysis, using hyper research 2.8 software, was used to analyze qualitative data gained from the interview. The findings showed that the majority of the populations were 50 – 65 years old and that they had high needs to develop their English language speaking and listening skills. They reported they need English lessons about Thai local topics on authentic/real-life topics such as Thai desserts and products made from Thai rice as well as communicative language for use in local markets. When asked and interviewed about the extent of their motivation, it was found that they had instrumental motivation and positive attitudes toward learning English, believing that being able to communicate in English can better their standard of living and enable them to earn more money. The results from needs survey were then used to design the lessons and mobile language application for self-study which is another recent form of innovation for English language learning. This is believed to promote value addition, resulting from English communicative competence, for the purpose of increasing the sales and reaching more buyers who do not speak and understand Thai language, living in the community.