The production of cattle for maximum efficiency, the success of breeding was one factor that indicates the efficiency of production. Induction estrus by using hormones to increase breeding efficiency to increase pregnancy. Objective of the research was to develop high quality upstream calf production from dairy cows, using fixed time artificial insemination technology to solve the reproductive problems for dairy cows. The experimental group was divided into 2 group consisting of Group 1 (the control group) was a group of cows that had not been induced by estrus but would receive artificial insemination when the farmers reported the proportion to the artificial insemination staff (n=100) and Group 2 the cows using fixed time artificial insemination staff (n=200). Both group of cows were examined for pregnancy after 60 days of artificial insemination by anal examination. Cows were using fixed time and artificial insemination was higher at the significance level 0.05. It was found that conception rates of the cows that using fixed time and artificial insemination were 43% (n=86/200) when compared with the control group, with a 30% pregnancy rate. (n=30/100)