The research purposes are1) to study the feasibilities of investment in market, production process, economic and finance, and form and type of businesses. 2) to forecast impacts of investment to the economy and society of the country.3)to propose the study results and summarize the alternatives for the investment decisions.Populations and samples, including the innovation owner, people who take AWS to test, related personnel, material factory for, suppliers, importers, whole seller/retailer, current AWS users, and targeted customers.The information was analyzed by content analysis and financial analysis.
The result shows that there is feasibility in business by targeting at researchers who work in limited area, have limited fund, and do not demand convenient for loading information. Due to the fact that the product has its outstanding, it is needed in the targeted market. As the production cost is low, the product price can be set at low which leads to open many distribution channels. And there is advantage in networking and knowledge in sell promotion. Moreover, as the result of Five-Force Model, the business is attractive. There are ways to make the business get more influence over the 5 factors. And the SWOT analysis shows that there are much strength with almost no weaknesses, many channels of opportunities, and small threats.
The business is feasible in technology due to the innovation owner who knows the whole production process and has alternatives in ways of production and types of material.
The business is feasible in finance. The products are guaranteed in case of the problems. The business requires initial investment for 80,000 baht and the selling price is 40,000 baht. The investment project has NPV = 162,265 baht at i = 8%. IRR is 68%. The payback period is 1 year 5 months. And if the sale is decreasing and able to sell only 1 device per month from the target of 2 devices, we can increase the price 10,000 baht to maintain profits.
The business should be established in company limited to get more credibility. In management and operation, the owner can operate alone.
The business has positive impacts to the economy and society, especially in agriculture and preserving environment of the country. Therefore the government must support
Risk management, due to the fact that the product from AWS device is weatherinformation, therefore current customers are researchers and big agricultural companies. In the future, a large number of ordinary farmers will be our customers under the condition that AWS device can generate and analyze information which is practical.
AWS should be supported and further researched to set segment-by-segment invasion strategies to approach market that it must approach in private market/researchers. The wireless system must be developed in order to collect wide range information via mobile phone to central computer system. Then approach to forecasting agricultural product market (Crop Modeling) by developing AWS along with the forecasting system. Finally, approaching weather forecasting systemto predict pr?cised agricultural information.