The stakeholder strategy was employed for the development of the Bachelor of Business Administration (BBA) program in Financial and Investment Management by analyzing stakeholder needs toward curriculum enhancement. The findings reveal that all stakeholder groups emphasize the importance of a modern, flexible curriculum that effectively integrates real-world application. Key expectations include contemporary course content aligned with the evolving business landscape, practical skills that meet labor market demands, and experiential learning opportunities beyond the classroom. Students particularly highlight the need for career guidance and strong linkages with industry, while entrepreneurs prioritize experiential training and specialized skills. Distinctive attributes of graduates include adaptability, strong interpersonal skills, diligence, and leadership potential, which should be continuously nurtured alongside development in four main dimensions: technological and managerial knowledge; communication and data analysis skills; proactive and adaptive characteristics; and ethical responsibility and transparency in the workplace. These competencies aim to equip graduates for professional competitiveness in the modern workforce, in alignment with the outcome-based education (OBE) framework underpinning the BBA curriculum in Financial and Investment Management. The intended learning outcomes (Program Learning Outcomes: PLOs) are categorized into six key areas: PLO1 – knowledge and understanding of business principles and global context; PLO2 – application of business knowledge to analyze and solve problems in social and national contexts; PLO3 – analytical thinking, strategic planning, and the use of digital technologies for business development; PLO4 – communication, teamwork, and leadership in diverse business environments; PLO5 – ethics, morality, and responsibility toward organizations and communities; and PLO6 – adaptability to change and lifelong learning.