This research aims to study tourists' perceptions and expressions on body shaming and to compare factors affecting body shaming among tourists in Mae Jo-Chumphon beach, Lamae subdistrict, Lamae district, Chumphon province. The data were collected using 200 sets of online questionnaires. The results were analyzed in a descriptive form. The hypothesis was tested using f-test statistics. The results of the study were divided into 3 parts: 1) Factors affecting attitudes causing body shaming of tourists were tourist attractions (mean = 3.54), dress style (mean=3.51) and confidence in dressing up (mean 3.48). 2) The behavior of tourists at Mae Jo Beach showed that most of the samples found were suitable for tourist attractions (mean value was 3.56) and that their dressing behavior were different from other tourist attractions (mean = 3.55), particularly wearing swimsuits. 3) The results of the hypothesis testing show that the 4 factors affecting the body shaming of tourists at Mae Jo Beach are namely gender, age, education level and region of residence. It was found that the assumptions were based on 2 factors: age (F=5.952, sig = 0.000) and education level (F=3.140, sig = 0.009). This research shows that different ages and educational levels of travelers affect body shaming differently. At present, body shaming is still an issue that has received attention and is occurring in the society, especially among teenagers in primary school and vocational level because they have an attitude towards the image that is in line with the trends of society.