Cost management and profit planning of a natural honey product at BanHuaiNamKuan, Maechedi, Wiangpapao, Chiangrai. The objectives were to study financial data and to analyze costs, break-even points, and profit planning of a natural honey producer at BanHuaiNamKuan. In 2023, The research found that the production process of natural Apis cerana honey by placing 300-350 wooden boxes in the forest for bees to beehives, and this annual production had 600 kilograms of natural Apis cerana honey. The cost per unit and profit per unit of each product size 180 ml., size 350 ml., size 50 0ml., size 750 ml., were 67.61 baht and 12.39 baht, 110.22 baht and 19.78 baht, 155.06 baht and 24.94 baht, and 215.95 baht and 34.05 baht respectively. There were sales of 212,160 baht, net profit of 29,852.11 baht, total costs of 169,073.33 baht, consisting of production costs of 138,740 baht and selling expenses of 30,333.33 baht and analyzed as fixed costs of 146,183.33 baht and variable costs of 130,333.33 baht. The break-even point analysis per year 148,916.66 baht. If an owner would like to make profit per year of 600,000 baht, you must make sales per year of 836,425.51 baht. The last one is cost management. packaging costs should be reduced by ordering larger quantities of packaging. In addition, the owner should increase natural Apis cerana honey production and sales by developing new products, more increasing distribution channel and publicize.