This study aims to analyze and present data on small and medium-sized enterprises (SMEs) in Thailand
through data visualization to support business decision-making. The research utilizes economic trends and
entrepreneurial behaviors related to finance, international trade, and business confidence indices to forecast the
growth potential of SMEs in the future. The study population consisted of SME entrepreneurs in Thailand, divided
into 3 groups according to the definition of the Office of Small and Medium Enterprises Promotion: micro
enterprises (Micro), small (Small) and medium (Medium). The findings indicate a rising trend in the number of
entrepreneurs, with micro-enterprises comprising the largest proportion at 84.88%. The five provinces with the
highest number of SMEs are Bangkok, Chonburi, Chiang Mai, Samut Prakan, and Nonthaburi. Additionally, export
and import values highlight the significance of international trade, with the highest-value product categories being
live animals, meat, and animal products. Financial statement analysis reveals that the manufacturing sector
generates the highest revenue at 98 trillion baht, followed by the trade and service sectors. The analysis of the
business confidence index shows an average value of 50.73, with the industrial and trade sectors exhibiting positive
trends. Forecasting results suggest that over the next five years, SMEs will continue to grow, particularly in the
industrial and service sectors. However, entrepreneurs must pay close attention to business costs, debt
management, and global market trends to ensure long-term sustainability.